• tanagor0

Collective Individual Brainstorming



Last week I had the pleasure of attending a 3-day retreat with my mastermind group. This is a group of diverse entrepreneurs who are driven by the desire to improve personally and professionally. The bar for the retreat was set high as all members are CEO´s of highly successful multinational companies. As part of our training we hired top performance coach Tobias Rodrigues to help us focus our resources and creative potential to make a real difference in our individual companies, circle of friends and family. It sounds like a lofty objective especially bearing in mind that the group consists of alpha personalities, extroverts, introverts and everything in between.

We have all been to away days and retreats in locations around the world and as a corporate event planner, it is my every day life. So, to make this one different we decided to use a mix of wellness, meditation, and creativity to create a “collective individual” brainstorming experience.

So, in that "after lunch" lull when the sugar spikes are coming down and the comfy feeling starts to settle in, we all went for a 1hour 30min walk in the countryside. We contracted the technology of remote radio headphones and a carefully selected playlist, this, combined with an expertly narrated story enabled us to enjoy a collective experience in nature, we were in our own worlds together.

During the session Tobias set us a challenge which we had to think about and build upon once we got back to our destination. This is a simple example of how to combine technology and nature to create a live experience that appeals to the whole group.

We were all impressed by the session and have since used this concept for other groups with great success.

If you are looking for other ways to use technology to create interactive live experiences here are two of my favourites.

Fieldtrip to Mars http://fieldtriptomars.com/ A very creative way to take a group of school kids on a regular bus trip to Mars.

 Budweiser Beer Garage https://vimeo.com/174229729 where the consumer experiences come into conversation with the technology leaders.

 Yes, I know our experience did not require such high-tech applications as these two examples, but the end result is still the same happy, engaged end users.

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