About

I was never going to be a coach, I was shy, I stuttered as a child and had a low self image, but when you wake up every day and all you think about is how to help people become the best versions of themselves, you have to answer the call.

I have spent over 30 years dedicated to the observation, research and teaching of communication, leadership and negotiation skills. I am dedicated to sharing my passion and knowledge  with leaders and people in positions of influence so that they in turn can have have a positive impact on their environments

Let me share that experience with you today.

Tony Anagor
Coach | Facilitator | Trainer
Education and Training
I graduated from Nottingham Trent University with a degree in Bio-Computing. My thesis was on the Effects of Negative and Positive Reinforcement on human learning. In 1995 I obtained the Association of British Pharmaceuticals Industry certificate before working for Novartis Pharmaceuticals. My experience was in sales and marketing and later moved into training and development. In 2009 I obtained the ICF Accredited Coaching Certificate. Since 2003 I have been the CEO of LifestyleDMC an Incentive and Teambuilding Agency based in Barcelona. Since 2009 I have been an external coach of communication skills on the Executive MBA program and IESE Business School here I work with CEOs and C-Level executives to help them present in public and communicate with power and precision. I am a lecturer of communication skills on the Caixa Impulse Program where we take top scientists with great ideas and teach them how to present their ideas in order to gain funding and/or project collaboration partners. During the Pandemic which hit Spain in March 2020, I co-founded The Empathary, an online platform to teach and practice emotionally intelligent negotiation to companies all over the world.  
And to relax
I am a Tai Chi Enthusiast, when I am not spending time with my family, reading, writing or travelling I love to practice the ancient martial art of Tai Chi. It helps me focus and relax but also keeps me supple and aware (well at least that what it said on the Tai Chi Brochure when I joined:)

Florian Mueck, International Speaker, Trainer and Author

I have worked with Tony for 10 years on the IESE Corporate Communications Skills Program. His ability to connect with his delegates and move them outside of their comfort zones is one of his greatest strengths.I have witnessed Tony transforming 100s of people over the years, what I love most about him is that he is 100% genuine!

Conor Neill, President Vistage

Tony rapidly builds rapport with participants and creates an environment where people rapidly learn and grow. Participants love working with Tony. He has a real natural talent for coaching, backed up with years of study

Sharon Dawes Commercial Sale Associate - Dubai

  Humble…. To know your purpose in life and let your light (knowledge, skill and expertise) shine through by inspiring others. This is Tony in a nutshell, which became very clear to me in meeting this man over 25 years ago back in the UK – personally and professionally. He has this knack of offering something valuable, uplifting which motivates others to bring out the best in themselves.

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